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Ampère® reimagines coffee as a symbol of impulse and recharge.

Inspired by batteries and energy systems, the brand connects the ritual of drinking coffee to the act of re-energizing. The design stems from the metaphor between energy and coffee, using industrial and technical elements as its formal foundation. Proportions, grids, and typography follow a functional logic. In essence, the project stands as a visual translation of the energy that fuels everyday life.

Project information:

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Client
Ampère®
Year
2025

Services

Naming
Brand design
Package design

Creative Direction

Paulo Rogério

3D Renders

José Augusto