Every story has a signature. Bespoke design, from concept to execution. Let us write yours

We are a design boutique studio, guided by a signature vision and
critical thinking. Our approach involves the client in the creative process from the very beginning, immersing ourselves in their context, their story and their goals, developing brand systems grounded in strategic rigor and aesthetic sensibility.

There are no universal solutions.
Every brand calls for its own answer. Different contexts call for tailored approaches.

Services Brand Identity Motion Design 3D Design Website Illustration

Sectors Technology Art and Culture Fashion and Luxury Healthcare and more...

Syrentis^® turns thermal engineering into a language of trust and precision.

A full rebranding for one of the most promising names in controlled-temperature logistics for vaccines and high-value therapies (...)

April 30, 2025

Kerker^® A Dark Fantasy RPG Built on Old-School Bones and Acid Wit

Kerker, from the German word for “dungeon,” is a medieval dark fantasy tabletop RPG with a touch of acidic humor, built on the (...)

June 10, 2026

Ampère^® reimagines coffee as a symbol of impulse and recharge.

Inspired by batteries and energy systems, the brand connects the ritual of drinking coffee to the act of re-energizing. The (...)

October 13, 2025

Every project starts with a question.And every answer reveals a direction.

Without a clear system, decisions lose strength, revisions drag on, and the work struggles in real-world application.

Our process always begins with a good conversation to truly understand the context, challenges, and particularities of your brand. From there, we follow a practical approach divided into 4 stages. Discover our method:

00. Immersion

The brand’s universe becomes the starting point.

Goals, challenges, and specificities are investigated to understand the problem before any design begins. This is the moment to gather information, ask the right questions and establish a common foundation for the project
00. Moodboard

Discoveries become references.

Reference materials are investigated: typefaces, images, shapes, and visual languages organized into distinct visual territories. The moodboard works as a synthesis of the discoveries from the immersion phase. After defining the direction and aligning it with the established expectations, the execution stage (Craft) begins.
00. Craft

This is where direction takes shape: the brand system is developed from the defined territory, materializing its components and relationships. Through prototypes, these ideas become a cohesive, recognizable, and applicable system.
00. Final delivery

Everything is organized to set the brand in motion. The final identity is presented, with files, guidelines, and resources structured for application. The project is no longer only a visual solution. It becomes tangible and functional.

It costs too much
to not live up to your potential

Rubrika

Freelancer

Traditional Agency

Ask yourself this:
how fast did the past
two weeks pass by?

Most branding processes are slowed down by the way they are structured. Traditional agency models rely on unclear briefs, shifting direction, and multiple revision cycles that extend timelines without adding real clarity.

Without a controlled system, decisions become diluted and progress loses speed. A structured approach removes this friction and turns branding into a focused, time-bound process.

Rubrika

Traditional Agency

Freelancer

Brand delivered in 2 weeks

3 to 6 months

1 to 4 months

Fixed tiers, no surprises

Opaque custom quotes

Pre-defined calls

Unstructured meetings

Senior designers only

Mixed levels

No team

One project at a time

Multiple clients in parallel

“Rubrika completely transformed our brand. The speed was unreal, but what impressed us most was the level of quality and clarity in every detail. No back-and-forth, no confusion just sharp, strategic design delivered fast. It felt like working with a top-tier in-house team.”

“Working with the Rubrika team on the DCK Burger rebranding was an experience far beyond what I expected. They quickly understood the essence of the brand and transformed it into a stronger, more current identity, aligned with the next step of the business. A strategic, well-executed work with results to be proud of.”

“Rubrika greatly understood what we wanted for KERKER. They could bring the classic tabletop RPGs’ essence to a new language, without losing its raw and exploratory character. The result exactly translates to the idea of doing a lot with very little.”

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Bruna Ferreira and Livia Lanzoni Founders From House to Disco™

Renato Fecchio Founder DCK®

André Bonfin Founder Kerker

Paulo Rogério
Art Director &
Graphic Designer

Founder and Art Director at Rubrika®, I've spent the last 9 years helping brands, professionals, and creative businesses find visual and narrative direction. What I do, at its core, is translate what you want to communicate into something people understand without needing an explanation. Sometimes that's a visual identity. Sometimes it's the way you talk about what you do. Most of the time, it's both.

Throughout my career, I've had the privilege of working with renowned global brands such as Volkswagen, Havaianas, Lotus, Werder Bremen, Itaú, Congstar, OPPO, and Engie.

When I'm not working, you'll probably find me playing Counter-Strike.

Manoel Michael
Creative Director &
Graphic Designer

Hi, thank you for visiting. I’m Mano, Founder and Creative Director at Rubrika®. A multidisciplinary designer and art director born in Brazil.

My work reflects a passion for color, texture, and illustration, drawing inspiration from the vernacular and popular culture of Northeastern Brazil especially Recife, the city where I was born.

Over the years, I’ve had the opportunity to collaborate with inspiring teams and help create work for brands such as AB InBev (Guaraná Antarctica and Água AMA), Havaianas, The Ring, Great Wall Motors, WhatsApp Brazil, Nestlé (Carnation Hot Chocolate), Engie, Jornal O Globo, and others.

I’ve worked at agencies including Droga5, Publicis Canada (Toronto), Africa Creative, Asia and Viela Design.

Always focused on refining and exploring ideas that inspire.

Leonardo Rios
Client Director &
Graphic Designer

Hey there! Leo here. Founder and Client Director at Rubrika®, a multidisciplinary designer and illustrator from Brazil with 6 years of experience helping brands find direction through work that feels crafted, organic, and human.

I started as an independent freelancer, and that path led me to build my own studio focused on food & beverage. Since then, I’ve worked with remarkable brands across Brazil, creating projects that feel rewarding when I see them living inside client spaces.

From brand identities, illustration workshops and creative direction, design has always been a daily satisfaction, a way of translating ideas into something people can see, feel, remember, and experience. And I’ll tell you what: if you book a call with us, say "AC/DC is the best rock band ever" and I might have a little discount waiting for you. Just sayin'

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Special Clients

2026

TBA
Global
Campaign

2026

TBA
Campaign

2025

Brand
Assets
Refresh

2025

Episodes:
Who are you when
no one is looking?

2024